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December 29, 2000
By: TOM BRANNA
Editor
Colgate-Palmolive Company announced today the sale of its Viva detergent in Mexico to Henkel, the German consumer products and chemical company, effective January 2001. Colgate said the sale of this non-core brand is consistent with its strategy to de-emphasize detergents while investing in its high margin personal care and oral care businesses, which have been exhibiting healthy volume growth both in Mexico and around the world.The sale will have no impact on Colgate’s earnings, as the on...
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